Author: Plueski
The Gasco Apparel is leveling up once again—this time by partnering with a powerful lineup of cultural movers and tastemakers as official brand ambassadors. From the world of music to sports and community leadership, the brand proudly announces Fuego Base, KMG Legacy, Kev Lyrikz, Jhero, and Elite Boxing Ent as the newest faces representing the movement. Each of these individuals brings something unique to the table. Fuego Base, known for his commanding presence on the Say Dat Tour, has already been a visual force in the Northeast, with Gasco pieces making cameos in his music videos and street content. KMG Legacy and Kev Lyrikz add lyrical fire and authenticity, perfectly…
Hailing from the rugged streets of Eldorado, Arkansas, Blue Money Lou is more than just a name—it’s a brand rooted in hustle, passion, and Southern authenticity. By day, Lou sharpens blades and welds steel, balancing life as both a skilled barber and a welder. But when the lights dim and the mic cuts on, the grind switches to something deeper—music straight from the soul. Lou’s rap journey began at the early age of 12, rapping over stolen YouTube beats with raw energy and unfiltered bars. His first real stamp in the scene came with “Eldorado My City,” a collaboration with his hometown patnas…
Getting a co-sign from a legend like DJ Premier isn’t just a flex — it’s a testament to real artistry. For YLM Forest, that moment came during a collaborative video shoot for Teflon of M.O.P, where he found himself working side by side with Premo and Termanology in a gritty, atmospheric setting: a decommissioned prison in upstate New York. While the moment was raw and cinematic, it also served as a symbolic crossover — the underground spirit of golden-era hip-hop meeting the genre-bending wave that YLM Forest rides today. Premier, known for his impeccable taste and uncompromising standards, doesn’t just…
On June 15th, the So Paid Promo Tour, presented by Swaggertown Records, rolled through New Castle, Indiana, transforming a quiet town into a full-blown celebration of raw hip hop talent. At the center of the storm was Jake Strain, the visionary behind the movement and one of the night’s most commanding performers. Jake didn’t just show up — he set the tone. The crowd locked in when he hit the stage with Yung Fate to perform their emotionally driven single “Breathe.” A departure from the party anthems of the night, “Breathe” cut deep with themes of mental health, resilience, and the battle to stay afloat. Jake’s verses were heartfelt…
One moment he was stocking shelves — the next, he was on stage opening for Afroman. On June 6, 2025, a Walmart employee named Justin had his life flipped upside down when Swaggertown Records rolled through his store mid-tour. Artists Jake Strain and RCXY, filming content with their crew, spotted Justin and offered him a wild ultimatum: “Quit your job and come perform tonight.” Without hesitation, Justin ripped off his Walmart shirt, jumped in the van, and by that night, became Wave Rich — making his stage debut at The Westcott Theatre. During the set, he threw his uniform into…
On May 22nd, Los Angeles was graced with the soulful sounds of Keznamdi, a true son of Jamaica, whose performance at the Hotel Cafe was a celebration of the island’s rich musical culture. With his dynamic stage presence and unmistakable Jamaican vibe, Keznamdi transported concert-goers to the sunny shores of his homeland, if only for a night. Keznamdi’s voice is a powerful instrument, effortlessly weaving reggae’s lush rhythms with contemporary melodies. His vocals resonate with authenticity, capturing the essence of Jamaican culture and the struggles and joys that mold it. The audience was immediately enchanted by his smooth falsetto, which…
In the ever-evolving landscape of hip-hop, few figures move with the quiet intensity and strategic focus of Motionthemotionman. Known for his behind-the-scenes influence and ear for talent, the tastemaker has now set the stage for a major breakthrough by officially signing a promising new artist: MUDD, hailing straight from the heart of Dade County. This isn’t just another industry move—it’s a calculated collaboration rooted in passion, patience, and purpose. Motionthemotionman discovered MUDD through the local Dade County music scene, where raw energy and untapped potential pulse through every corner. Seeing more than just talent, Motionthemotionman recognized something deeper in MUDD—a…
Yo, basketball fans and change-makers! Let’s talk about Sonia Chase—a powerhouse who’s not just dunking on the court but also slam-dunking adversity off it. This former WNBA baller isn’t just a name in the record books; she’s the real deal, taking her game from the hardwood to the community, redefining what it means to be an athlete with a purpose. Sonia made history as the first female player drafted to the WNBA from the University of Maryland, and she hasn’t slowed down since then. After hitting nets in the USA Basketball Olympic Festival and overseas in Greece, Turkey, and even…
In the world of boxing, few stories hit as hard as that of Damilare Arowolo, better known as “Ugly Wolf.” This Nigerian boxing sensation isn’t just making waves in the ring; he’s throwing punches that resonate through communities far and wide. With a groundbreaking collaboration with Gloves for Africa, he’s on a mission that is transforming lives while aiming to break the Guinness World Record in the process! Currently in the midst of a jaw-dropping 60-hour punch bag challenge, Ugly Wolf has already powered through over 40 hours of relentless effort, channeling determination and perseverance like never before. The energy…
From the far reaches of the Orion Constellation to the speakers of Earth, Activist is a cosmic force delivering truth through music. A genre-defying artist inspired by the soulful echoes of the ’70s, ’80s, and ’90s—spanning Hip-Hop, Soul, Pop, RnB, Jazz, and Rock—Activist brings a gritty, unapologetic, and deeply honest sound to the modern Hip Hop scene. More than just bars and beats, his music carries a mission: to enlighten, uplift, and revolutionize the minds and souls of listeners worldwide. His latest project, Bigger Than Me (EP), is more than music—it’s a calling. Each track pulses with spiritual intention, designed to awaken inner truths and encourage a collective journey of self-discovery. “This project,” Activist shares, “is about influencing shadow work and uplifting souls. It’s not just about me—it’s about us.” That sense of unity and elevation rings throughout his work, reminding us that music can be medicine, movement, and message all at once. Activist’s creative process starts with the beat and flows into a larger vision. With each verse, he channels a powerful blend of rhythm, insight, and emotional resonance. His lyrics are raw and real, revealing personal experiences while reaching toward something bigger. “All my music is personal,” he says, “but bigger than me at the same time.” For him, every song is a milestone, a planted seed, and a turning point. He’s no stranger to collaboration either, aligning with fellow visionaries to push the culture forward. And when it comes to staying inspired? That drive was embedded in him since childhood. “My calling,” he says simply. “Music has always motivated me.” Staying true to self is central to his brand. Authenticity is not a strategy—it’s his default setting. “I just be myself,” Activist says. His online presence reflects this, with engaging Instagram reels, stories, and ads that showcase not just his art, but his essence. As for long-term goals? They’re as ambitious as his origin story: to change minds, raise the planet’s frequency, and change the world. And with every track, he’s doing just that—one vibration at a time. Check out his new single via Linktree: https://linktr.ee/555activist Follow him on Instagram: @555activist