Legendary hip-hop icons Dr. Dre and Snoop Dogg are no strangers to creating culture-defining moments, and this time they’re shaking up the spirits world with the release of Still G.I.N. by Dre and Snoop. The duo, who’ve already tasted success with their first beverage, Gin & Juice by Dre and Snoop, are now entering the ultra-premium spirits space with this new gin release. Still G.I.N. by Dre and Snoop promises a smooth, refreshing flavor and represents a modern take on gin that pays homage to the classic West Coast sound that both artists helped define.
From “Gin & Juice” to a New Era in Spirits
Following the breakout success of their Gin & Juice canned cocktail, which was inspired by Snoop’s classic hit of the same name, Dre and Snoop are once again expanding their brand. This time, they’re focused on crafting an ultra-premium gin designed to elevate the drinking experience. Still G.I.N. by Dre and Snoop is not just another celebrity-endorsed drink—it’s a project that the artists have been hands-on with, from the taste profile to the design of the bottle itself.
Dr. Dre explains, “This is not a liquor that we’re just putting our name on. It’s like Beats headphones; everything is us from the ground up: the gin, the flavor, the packaging. Snoop said it best: we’re better together—it’s always magical. From the look to the taste, it’s all there.” With its modern yet elegant taste, the 85-proof gin combines notes of tangerine, jasmine, and coriander to deliver a citrus-forward, floral finish that’s perfect for cocktails or sipping neat.
A Tribute to Their Legacy: Still D.R.E.
Fans of the West Coast legends will appreciate the nod to their iconic song “Still D.R.E.” with this gin’s branding. Just as the duo crafted timeless tracks, Still G.I.N. reflects their dedication to quality and perfection. “Every day in the studio when Dre and I were making the dopest music, we were drinking gin and just having fun,” Snoop shares. “Dre’s a perfectionist: he wants to make sure it’s not just good, but great. Together, we ain’t gonna do nothing regular!”
The ultra-premium nature of Still G.I.N. shines through in every aspect of its production. Distilled and bottled in the United States, the gin undergoes an artisanal vapor distillation process in a copper pot. This labor-intensive process ensures that the gin delivers a smooth yet complex flavor that appeals to a wide variety of palates.
Design and Presentation: A Unique Approach
Not only does Still G.I.N. by Dre and Snoop excel in taste, but its presentation is also top-tier. The distinct 750ml honeycomb bottle was designed by Ini Archibong, known for his creative approach to branding. Archibong was also behind the unique design of their first release, Gin & Juice by Dre and Snoop. The eye-catching packaging for Still G.I.N. captures the essence of the artists’ creativity, offering a premium product that stands out both on the shelf and in hand.
Priced at $34.99 SRP, Still G.I.N. is distributed nationwide by Southern Glazer’s Wine and Spirits, the largest beverage distributor in the United States. For those looking to pick up a bottle, it’s available at select retailers across the country, and interested customers can visit www.bydreandsnoop.com for more details on where to purchase.
Expanding the Brand’s Success
The launch of Still G.I.N. is part of Dre and Snoop’s larger strategy to take over the spirits industry. Following the success of Gin & Juice by Dre and Snoop, which saw international expansion and partnerships like the NCAA’s Snoop Dogg Arizona Bowl, the artists are aiming to leave a lasting mark on the premium spirits space. “There’s a magnificent team of people around us,” Dre notes, crediting their brand’s core leadership team, including Patrick Halbert, Andrew Gill, and Rocco Milano, the founders of On The Rocks Cocktails.
Andrew Gill, the brand’s Chief Strategy Officer, emphasizes the level of care that went into crafting Still G.I.N. “Dre and Snoop were involved in every step—from the bottle design down to getting the perfect harmony of botanical notes and smooth mouthfeel into each sip. Together, what we came up with is the gin we’ve always wanted to make.”
A Game-Changer for Gin Lovers
What sets Still G.I.N. by Dre and Snoop apart from other celebrity-endorsed beverages is the attention to detail. The balance of botanicals, spices, and citrus creates a gin that’s perfect for mixing into cocktails but also complex enough to be enjoyed on its own. With its vibrant, citrus-forward profile and an unforgettable aromatic finish, it’s clear that this is a product that will resonate not only with casual drinkers but with gin aficionados as well.
Whether you’re a fan of Dr. Dre and Snoop’s music or just someone who appreciates a high-quality drink, Still G.I.N. by Dre and Snoop is set to make waves in the world of spirits. As the duo continues to dominate the hip-hop scene, they’re now also carving out a space in the beverage industry—ensuring their legacy extends far beyond music.
Conclusion
With Still G.I.N. by Dre and Snoop, Dr. Dre and Snoop Dogg are once again proving that they’re innovators at heart. From the studio to the spirits world, these two icons know how to create something unforgettable. Whether you’re enjoying it neat or in a cocktail, this gin promises to bring a fresh take on a classic drink. Be sure to check out www.bydreandsnoop.com for more information on where you can pick up your own bottle of Still G.I.N. by Dre and Snoop. Cheers to two legends who continue to redefine what it means to be the best!