DMT Records continues its rapid expansion with the announcement that 808 WRLD has officially joined the company as an A&R Representative, bringing his seasoned ear, industry relationships, and talent-scouting instincts to one of the fastest-growing independent labels in the country.
Known for his ability to identify emerging artists before they break, 808 WRLD has built a reputation as a connector — someone who discovers raw talent, understands their commercial potential, and knows how to position artists for long-term success. His work at DMT Records will focus on scouting and developing talent for marketing, funding, publishing administration, and other high-impact opportunities within the label’s ecosystem.
“808 WRLD represents the type of forward-thinking, culturally tapped-in A&R we want at DMT Records,” said Dylan Toole, Owner of DMT Records. “Our mission is to stay ahead of the curve, expand into new markets, and elevate artists who deserve a real shot. His vision aligns perfectly with where we’re headed.”
A Strategic Addition to a Rapidly Scaling Label
Under the leadership of Dylan Toole, DMT Records has become one of the most influential independent music companies in modern artist development — known for its chart-strategic rollouts, data-driven marketing systems, and ability to generate real momentum across platforms like TikTok, Spotify, Instagram, and global media outlets.
With more than 300 Billboard Top-25 placements, billions of streams, and a growing roster of breakout artists, the addition of 808 WRLD helps fuel the label’s next phase of growth.
In his new role, he will be responsible for:
- Scouting new and emerging talent across key genres
- Identifying artists with commercial and viral potential
- Connecting artists with DMT’s full suite of marketing and PR services
- Coordinating opportunities for funding, collaborations, and partnerships
- Helping build rollout strategies tailored to each artist’s strengths
A Win for Rising Artists
For artists, 808 WRLD’s presence inside DMT Records means more hands-on support, more A&R attention, and more access to high-level industry resources. His taste, combined with DMT’s proven rollout engine, creates a powerful pathway for new talent to be discovered and developed properly.
“I’m excited to join DMT Records and help push the next wave of artists forward,” said 808 WRLD. “There’s real momentum here, and I’m ready to help build what’s coming next.”
About DMT Records
DMT Records is a Buffalo-based independent label and marketing powerhouse specializing in strategic artist development, TikTok influencer campaigns, Spotify growth, radio promotion, PR/media placements, and global rollout strategies. The label works with artists across hip-hop, pop, Latin, dance, EDM, and alternative genres — helping talent from independent beginnings to mainstream visibility.
