Snoop Dogg, the West Coast rap icon, is making moves in the frozen treats game with the launch of his ice cream brand, Dr. Bombay. This flavorful venture is a spin-off of Snoop’s Bored Ape Yacht Club NFT avatar, born out of the rapper’s desire for a unique ice cream experience.
In a recent interview, Snoop Dogg credited two influential figures for guiding him on this business journey. Master P, the rap mogul, taught him the ropes of branding and marketing, while Martha Stewart showed him how to take it to another level.
Dr. Bombay, named after one of Snoop’s alter egos, brings a distinctive blend of flavors inspired by the rapper’s culinary cravings. The brand emerged from Snoop’s frustration with mixing different ice cream brands, leading him to create his own signature line.
This venture marks another chapter in Snoop Dogg’s entrepreneurial endeavors, proving that his influence reaches far beyond the music industry. With a nod to both Master P and Martha Stewart, Snoop is not just dropping beats; he’s scooping success in the world of frozen delights.